Press kit
Formatista in one line
"Reformat anything for your iPhone — Formatista turns WMV, AVI, MKV, FLV, WebM and friends into MP4 and saves it straight to Photos, all on-device."
Formatista in one paragraph
Formatista is a privacy-first iOS app that converts non-iOS-native video formats — WMV, AVI, MKV, FLV, WebM — into clean MP4 files saved directly to your Photos library. Every conversion happens on-device. Power users can pick quality presets, resolution, bitrate and H.264 or HEVC, trim, rotate and crop, or extract the audio as M4A. There are no accounts, no analytics, and no servers that touch your videos. It's the format converter the iPhone always should have had.
Facts
- Platform: iOS 26+, iPhone & iPad
- Pricing: Free — no ads, no tracking, no in-app purchases
- Privacy: "Data Not Collected" on the App Store privacy nutrition label
- Built with: SwiftUI (Liquid Glass), AVFoundation, ffmpeg-kit (LGPL build)
Assets
App icon, screenshots, and logo will be available here closer to launch.